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Master Marketing for Your Private Practice: Advanced Strategies and Techniques

Course: #10971Level: Intermediate 1.5 Hours
Live WebinarThu, Aug 1, 2024 at 12:00 pm EDT

An in-depth exploration of marketing, networking, and branding strategies and tools for private practices is described in this course. Strategies and practical guidance are provided for establishing marketing goals and tactics, enhancing social media presence, creating impactful marketing materials, and leveraging networks to drive business growth.

Preview Exam
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Live Webinar

Thu, Aug 1, 2024 at 12:00 pm EDT

CEUs/Hours Offered: ASHA/0.15 Intermediate, Related; IACET/0.2; SAC/1.5

Learning Outcomes

  • checkmarkAfter this course, participants will be able to define specific, measurable marketing and/or networking goals tailored to their private practice.
  • checkmarkAfter this course, participants will be able to describe how to select a targeted digital media campaign to increase engagement and reach.
  • checkmarkAfter this course, participants will be able to identify and describe how to use online tools to create marketing materials that align with their branding strategy.

Agenda

0-5 Minutes Introduction
5-15 Minutes Overview of marketing, branding, and networking
15-30 Minutes Setting marketing and networking goals
30-60 Minutes Marketing and branding strategies and tools
60-80 Minutes Networking strategies and tools
80-90 Minutes Summary, Q&A

Presented By


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Presenter Disclosure: Financial: Sonia Sethi Kohli received an honorarium for this presentation. She owns a private practice, authored and receives royalties for a book on this topic, and is co-founder of TheSLPEntrepreneur.com and The Communication Collective, which provide coaching, training and consulting services. Nonfinancial: Sonia is a board member of CORSPAN (The Corporate Speech Pathology Network), a non-profit professional organization for corporate SLPs. She contributed uncompensated content to Robert McKinney’s book, Here's How to Do Accent Modification.

Financial: Adrienne Wallace received an honorarium for this presentation. She owns a private practice, authored and receives royalties for a book on this topic, and is co-founder of TheSLPEntrepreneur.com and The Communication Collective, which provide coaching, training and consulting services. She teaches courses on this topic at two universities. Nonfinancial: Adrienne has no relevant non-financial relationships to disclose.


Sponsor Disclosure: This Course is presented by SpeechPathology.com, a Continued site.

Content Disclosure: This learning event focuses on SpeechPathology.com products and services and will not include info on other products or services.

Course participation information

To ensure you are ready to participate, please complete our short Test Drive to prepare your computer to view the course.

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Full attendance is required, and the times you log in and out will be recorded and documented. If you log in to a live webinar late or if you log out early, you may not be able to earn CEU.

Passing an online exam and completing a course evaluation will be required to earn continuing education credit.

Live Webinars allow presenter and participant interaction. The exam and course evaluation for these courses must be completed within 7 days of the event.

On-demand courses include texts, video and audio recordings of live webinars, and multimedia formats. The exam and course evaluation for on-demand courses must be completed within 30 days of course registration.

To participate in the course, complete the exam and course evaluation, and earn continuing education credit, you must be a SpeechPathology.com member. Participants must complete the entire course; partial credit is not allowed.

SpeechPathology.com is committed to ensuring accessibility to the widest possible audience. We are continually improving the user experience for everyone. If you have questions, requests, or would like to report an accessibility-related issue, please email accessibility@continued.com. We will review your request and respond in a timely manner.

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American Speech-Language-Hearing Assn.

American Speech-Language-Hearing Assn.

Intermediate Level
0.15 ASHA CEUs


International Association for Continuing Education and Training

International Association for Continuing Education and Training

Continued, LLC, DBA SpeechPathology.com, is accredited by the International Association for Continuing Education and Training (IACET). Continued complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, Continued is authorized to issue the IACET CEU. continued, LLC, is authorized by IACET to offer 0.2 CEUs for this program.


Speech-Language and Audiology Canada

Speech-Language and Audiology Canada

Clinically certified members of Speech-Language and Audiology Canada (SAC) can accumulate continuing education equivalents (CEEs) for their participation with SpeechPathology.com. One hour of coursework equals 1 CEE. All SAC members are encouraged to participate in on-going education.


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