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What are some mindset fundamentals and key mindset shifts that SLPs need to shift their thinking from clinical practice to business ownership?

Sonia Sethi Kohli, MS, CCC-SLP, Adrienne Wallace, MBA, MS, CCC-SLP

November 1, 2024

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Question

What are some mindset fundamentals and key mindset shifts that SLPs need to shift their thinking from clinical practice to business ownership?

Answer

SLPs interested in entrepreneurship need to learn about a growth mindset and the shift from a clinical to an entrepreneurial mindset, emphasizing the importance of mission, vision, and value proposition in business planning.

Transitioning to entrepreneurship requires speech-language pathologists (SLPs) to embrace several key mindset shifts. First, they must shift from a clinical to a business-oriented mindset, recognizing that running a successful business involves marketing, financial management, and strategic planning. SLPs need to view challenges as opportunities for growth, adopting a problem-solving approach rather than feeling overwhelmed. Embracing a mindset of continuous learning is crucial, as entrepreneurship demands acquiring new skills and staying updated with industry trends. SLPs should also cultivate resilience and adaptability, understanding that setbacks are part of the entrepreneurial journey. Developing confidence in their value and expertise helps SLPs advocate for themselves and their services, essential for building a thriving business. Finally, SLPs should work to develop their executive presence. Executive presence involves projecting confidence, clarity, and credibility. For SLPs transitioning to business ownership, it's essential to communicate effectively, make decisive decisions, and lead with authority. Executive presence helps in building trust with clients, employees, and other stakeholders, and is vital for establishing a strong professional image.

This ATE is an excerpt from the course, 20Q: Unlocking SLP Entrepreneurship: How to Build a Successful Private Practice, authored by Sonia Sethi Kohli, MS, CCC-SLP and Adrienne Wallace, MBA, MA, CCC-SLP.


sonia sethi kohli

Sonia Sethi Kohli, MS, CCC-SLP

Sonia Sethi Kohli, MS, CCC-SLP is a multilingual Speech-Language Pathologist, Communication Success Coach, and Cultural-Linguistic Diversity Consultant, who has served in a variety of settings/roles with extensive clinical and corporate experience. She currently owns and operates her private practice in the greater Chicago area which has two distinct divisions—a clinical division, Global Speech and Swallow, LLC, which provides speech-language/cognitive-communicative/feeding-swallowing/voice-airway diagnostic and therapeutic interventions to culturally and linguistically diverse patient populations ranging from infancy through geriatric, and a corporate SLP/professional communication training division, The Global Speech Suite, which offers individuals and organizations customized training programs focusing on presentation skills/public speaking, accent modification, leadership communication/executive presence, cross-cultural communication, interview skills, and more. She is also the co-author of The SLP Entrepreneur: The Speech-Language Pathologist’s Guide to Private Practice and Other Business Ventures, and is co-founder of TheSLPEntrepreneur.com and The Communication Collective. Beyond presenting on SLP/communication-related topics through speaking engagements at local, national, and international arenas, she is a past President and continues to serve on the Executive Board of The Corporate Speech Pathology Network (CORSPAN), and serves as a business advisor for individuals and organizations. Sonia holds a Bachelor of Science degree in Speech-Language Pathology with a Minor in Spanish from Illinois State University and a Master of Science degree in Communication Disorders and Sciences (Speech-Language Pathology) from Rush University.


adrienne wallace

Adrienne Wallace, MBA, MS, CCC-SLP

Adrienne Wallace, MBA, MS, CCC-SLP is the owner of Online Speech Services LLC, which provides online communication coaching, speech therapy, and resources for parents and SLPs through direct services and websites, The Interaction Coach and Telepractice Tools. She provides consulting, webinars, online courses, and materials to help others add telepractice to their service delivery offerings. She has done several presentations at the ASHA Convention on effective telepractice service delivery and has served on the ASHA Convention Telepractice Topic Committee. Adrienne has a Master’s in Communication Sciences and Disorders from Penn State University and a Master’s in Business Administration from Fairleigh Dickinson University. In addition to providing regular training seminars and consultation with other SLPs, she is an Adjunct Instructor at Fairleigh Dickinson University and Montclair State University where she teaches courses in management and entrepreneurship. She is also the co-author of The SLPEntrepreneur: The Speech-Language Pathologist’s Guide to Private Practice and Other Business Ventures, and is co-founder of TheSLPEntrepreneur.com and The Communication Collective.


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20Q: Unlocking SLP Entrepreneurship - How to Build a Successful Private Practice
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